Sizzler is a U . S .-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some within the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is renowned for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is composed of greater than 270 locations through the U.S. Most of Sizzler’s U.S. locations will be in the West.
Within the late 1970s and early 1980s, Sizzler Near Me promoted steak and combination steak dinners with the optional salad bar. The restaurant wanted to give customers the feel of the full-service restaurant at a cost slightly over a fast food chain. To manage costs, many restaurants had in-house meat cutters that would cut steaks and grind beef. To the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions such as all-you-can-eat fried shrimp, the chain expanded its salad bar right into a full buffet promoted as the “Buffet Court.” Patrons begun to use the buffet as being a meal rather than an add-onto an entree. Responding, Sizzler lowered the standard in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler filed for Chapter 11 bankruptcy in 1996 (“to avoid costly leases on unprofitable restaurants”) and closed over 130 of their locations. The company reemerged from Chapter 11 in 1997. During the late 1990s, new management upgraded the caliber of food and increased prices. Twenty one locations closed in 2001. Sizzler began a graphic makeover circa 2002. A whole new restaurant concept was made, with a lighter and a lot more open dining room. The modifications were accompanied by a new menu. In an attempt to go back to its roots, steaks, seafood, and also the salad bar were emphasized, as the all-you-can-eat buffet was phased out in some locations, nevertheless it still remains today in many others.
Within the 1990s, Sizzler ran upscale locations with the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it had been intending to do something against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over using the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that a US management group led by the Sizzler CEO, would purchase the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California where the chain was founded, but moved to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to grow sales and test market new dishes. Sizzler also offers restaurants all over the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Hours Saturday International this year, all locations outside america are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from the late twentieth century to the 2000s. In the 2013 financial year Collins Foods reported stalling revenue for Sizzler operations around australia, blaming the downturn in the casual dining luoecw in the nation, and the decrease in visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the need for Sizzler by AU$37.5 million. Within an investors meeting by Collins Foods, CEO Graham Maxwell states: “We will no longer consider Sizzler as a strategic growth prospect within australia and therefore we will not be investing further capital”. Collins Foods began to close numerous Sizzler restaurants around australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China